About Us

Small businesses are the lifeblood of a country’s economy but historically the best technology has only been available to large businesses with deep pockets. The cloud has transformed access to technology and when the right technology is implemented in a small business, the results can be astounding.

Foxability was launched in 2018 after Jonathan sold an IT company he had owned for 10 years. Having spent the last 6 of those years immersed in the Xero ecosystem, he saw many businesses and accountants who didn’t know where to start with their business transformation journey when using Xero. He knew this was the best market to focus his time on and make a real difference.

With drivers like MTD (making tax digital), the Covid-19 pandemic, and the increase in remote working, change is becoming more and more necessary for businesses. Technology is always advancing and evolving. We see that there is a huge opportunity for change – to enable businesses to free up capacity, work efficiently, and grow. Making the change can be overwhelming. Where do you start?

That’s where we come in.

Jonathan and Bethanie

The technology is secondary. We understand a business’s people and processes first. We assess the process(es) you want to improve and at the same time, we understand who is involved in the process, how they feel about changing it and what their issues are. 

We do this by:

  • Mapping out your existing processes and who does what
  • Agree the essential vs desirable requirements with your team
  • Shortlisting app vendors against your newly defined requirements
  • Ask chosen vendors to demo your process with their platform. 
  • Evaluate against your essential requirements 
  • Then test the software and train the staff that will be the owners of the new process. They are then best placed to train the rest of the team and create the new documentation of your new lovely time saving processes

You can read more about our process here.

Since Foxability was formed, we have become one of Xero’s 4 certified app integrators in the UK, a Google Cloud partner, as well as partnering with dozens of other Xero integrated apps, to offer you a professional and customised service.


Jonathan started Foxability in 2018 after spending over 20 years in the IT industry. He has vast experience in cloud based software, security, and Google Workspace, helping hundreds of businesses across the world.

He is passionate about business transformation and enabling companies to work efficiently, collaboratively, and securely.

In January 2021, Jonathan took the next step and hired his first employee, which you can read more about here.

Outside of work, he is an avid paraglider, runner, and has acquired a new hobby in oil painting!


Bethanie joined Foxability in January 2021, you can read her very first Foxability blog post here. Bethanie has spent the last five years employed by Xero accounting software, helping businesses and accountants across the UK & EMEA migrate to Xero and WorkflowMax job management software.

Her roles have been predominantly sales focussed but her passion lies in the pre-sales element where she can really understand a business and help them on their journey.

Outside of work, she likes to go to concerts and drag shows, and is training her cat Dimitri to do tricks and go for walks.

Our take on the market

True advisory does not work without daily bookkeeping. The power of the apps is only realised when you use them to capture or analyse real time data.

Xero Partners that have setup their systems to deliver daily bookkeeping really understand what App Advisory really means.

Ready to see how tech will save you time?

Tell me where your business is right now